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View all of the winning campaigns from the Grocery, Soft Drinks & Household category.
JOINT WINNER Title: Twix + Tea Media agency: MediaCom Media directors: Louise Martell, Andy Walsh Creative agency: TBWA Account director: Mark Cochrane Client: Mars Brand: Twix Marketing director: Angela Willmot Media/brand manager: Laura Sheard Attempts to position Twix as a hip chocolate...
JOINT WINNER Title: Mars Balls Media agency: MediaCom Media director: Andy Walsh Media planners: Matt Bamford Bowes, Helen Wallace Creative agency: Abbott Mead Vickers BBDO Client: Mars Brand: Mars Bar Marketing director: Angela Willmot Media/brand manager: Caroline Jary Mars Bar's summer...
LONDON - The Office of Fair Trading's investigation into possible price fixing of food and toiletries products at supermarkets is focusing on around 100 leading brands including Coca-Cola, PG Tips and Warburtons bread.
WINNER Title: Flora Pro.Activ - Test The Nation Media agency: MindShare Media director: Mike Mulholland Media planner: Adam Smith Creative agency: Bartle Bogle Hegarty Creative director: n/s Account planner: n/s Client: Unilever Brand: Flora Pro.Activ Marketing director: Paul Nevett Media...
WINNER Project: Slobber Cloth Agency: Joshua G2 Creative directors: Rod Clausen, Christian Clark Art director: Andy Kelleher Copywriter: Lyndsay McMorrow Account director: Harriet Jarvis Client: Masterfoods/Pedigree Joshua G2 came up with the intriguing Slobber Cloth in response to Pedigree's...
WINNER Title: Ella's Kitchen Media agency: Viacom Brand Solutions Creative director: Dan Salem Account planner: Agostino Di Falco Client: Ella's Kitchen Brand/product: Ella's Kitchen Smoothie Fruits Marketing director: Paul Lindley The entrepreneur Paul Lindley had developed a range of organic...
LONDON - Fierce price competition in the household goods sector has wiped £50m off the combined
WINNER Title: Cupboard Agency: Leo Burnett Client: HJ Heinz Creative director: Jim Thornton Art directors: Nicholas Pringle, Clark Edwards Writers: Nicholas Pringle, Clark Edwards FINALISTS Title: Tennis Agency: Bartle Bogle Hegarty Client: Robinsons Creative director: Rosie Arnold Art directors: Rosie...
WINNER Title: Relaunch Media agency: Rocket Account director: Donna Glanvill Marketing director: Michiel Havermans Client: Perfetti Van Melle Brand/product: Fruittella The Cartoon Network show Ed, Edd 'n' Eddy was chosen as the perfect fit for the sweet brand Fruittella's "excitable mischief"...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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