in yellow all over the nationals and used intimate press and TV work. Overnight, C&W became a household name
13 Feb 1998 | by TOM RAYFIELD, a freelance writer
This year s winner is unlikely to pick up any creative gongs, making it an unexpected choice, perhaps. But Cable launch campaign could not be ignored. Its goal of achieving intimacy with its customers, despite its sheer size and following a complex merger, made it the clear winner.



