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Household-paper brands are holding firm against own-label, but heavy discounting is an issue when...for manufacturers. Justifying added-value benefits on items such as toilet tissue when household budgets are being ... in facial tissues. In 2010, household paper sales reached 1.74bn according to Mintel, but much ... has lifted sales - 23% of households have more than one bathroom, up from 21% in 2006. Three in 10 ...
entertaining at home, such as dinner parties, has helped boost household-cleaner sales. Over the past five ... householders are averse to devoting long periods of time to tidying up, more than three-quarters of adults care ... products as essential buys. In the same way as many FMCG sectors, however, the household-cleaners market ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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