Search results for Household Appliances

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PepsiCo rejigs UK Walkers marketing function

27 Jul 2011 | by John Reynolds

Micozzi has worked on a number of PepsiCo brands over the past 13-years and most recently was head of marketing for the Pepsi's bottling group franchise in Spain. In his role as head of marketing for Walkers crisps, he will be responsible for driving up sales of household brands such as Monster Munch, Quavers ...

Unilever appoints Iain Potter in marketing reshuffle

27 May 2011 | by Loulla-Mae Eleftheriou-Smith

. Prior to this, Potter was Unilever s UK category director for household care. Potter will sit ...

Profile: Global view, local focus

14 Sep 2010 | by John Reynolds

recently merged healthcare and household goods marketing units. Gaa was promoted to the group marketing ... Thomas, formerly the marketing director for Reckitt Benckiser's household, personal care and healthcare ... of positives he notes. 'The overall consolidation of the healthcare and household business did not come as a ...

Profile: Taking Tetley global

07 Sep 2010 | by John Reynolds

briefly losing it last year, and is bought by 38.8% of UK households, ahead of PG Tips (32.1%), Twinings ...

Profile: A practical brand-builder

24 Aug 2010 | by Sarah Shearman

sleepy household brand and turned it into something dynamic.' He was 'captivated' by the opportunity ...

Philips decides new experiential agency roster

23 Feb 2009 | by Fiona Ramsay

Appliances & Personal Care with Consumer Electronics businesses early this year.

Partnership marketing gains popularity in downturn

04 Feb 2009 | by Suzy Bashford

you sign,' he says. 'In the past, a household name might be enough to seal a deal but today that means ...

Marketers need to be wary of price comparison sites

27 Jan 2009 | by Mary Cowlett

The rocketing popularity of price-comparison websites shows no sign of abating. No doubt driven by the growing desire to cut back on household spend, a hefty 43% of British consumers active online in November ... sites such as uSwitch and Energy Helpline have become dominant forces and household brands in their own ...

SodaStream plans comeback with WAR campaign

14 Mar 2008 | by Alex Donohue

in UK households. The famous strapline was ditched in 1996, and the brand s last major TV campaign ...

Littlewoods Shop Direct expected to double profits

27 Feb 2008 | by Alex Donohue

, the celebrity endorsement has helped it attract newer and wealthier customers and grow the number of household ...

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