Philips decides new experiential agency roster
23 Feb 2009 | by Fiona Ramsay
Appliances & Personal Care with Consumer Electronics businesses early this year.
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Profile: A practical brand-builder
24 Aug 2010 | by Sarah Shearman
sleepy household brand and turned it into something dynamic.' He was 'captivated' by the opportunity ...
Electrolux reviews below-the-line roster for all its brands
05 Sep 2008 | by Ed Kemp
LONDON - Electrolux Major Appliances is reviewing its European agency roster which will see...appliances. In Europe, the key brands are Electrolux, AEG and Zanussi and the successful agencies will create ...
Outlook for sponsorship growth in 2008 looks strong
21 Feb 2008 | by Ardi Kolah
Chinese company to sponsor the MLB New York Yankees. Whether these Chinese brands become household names ...
Epson to unveil printer demonstration campaign
27 Jul 2007 | by Alex Donohue
shopping centres were chosen because they were household names and would act as hubs for promoting ...
Blogs on the run!
17 Jan 2007
. And BT Vision promises to place broadband internet at the heart of the connected household. Across ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
