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's portfolio of household products. The first push on the campaign, which will run until spring, uses ...
will be addressable. Brands will precision target specific households based on demographics and behaviour across ... -commerce-enabled. Your household data and credit-card will be stored in your set-top box, thus enabling you to simply buy ... paying a premium member's annual cable bill in return for exclusive advertising rights to that household ...
LONDON - Electrolux Major Appliances is reviewing its European agency roster which will see...appliances. In Europe, the key brands are Electrolux, AEG and Zanussi and the successful agencies will create ...
in UK households. The famous strapline was ditched in 1996, and the brand s last major TV campaign ...
shopping centres were chosen because they were household names and would act as hubs for promoting ...
five years. During the same period, broadband households will grow by 300m, to 540m subscribers ... by increased digital and wireless spending and the growth in broadband households, which will result in a broadband penetration of 80% of UK households by 2011. But the report does suggest the migration ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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