Young people - Separating media fact from fiction
03 Dec 2009 | by Kunal Dutta
in their bedroom, with access to four more in their household. Maxus's Place says teenagers are in "constant ...
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Confessions of an internet adman
25 Jun 2010 | by Norm Johnston, Mindshare
will be addressable. Brands will precision target specific households based on demographics and behaviour across ... -commerce-enabled. Your household data and credit-card will be stored in your set-top box, thus enabling you to simply buy ... paying a premium member's annual cable bill in return for exclusive advertising rights to that household ...
Clients pin their hopes on Christmas
02 Nov 2009 | by David Benady
the prospects of this year being better than last and expects household goods to perform well. He says: "Last ...
The next dimension
08 Sep 2009 | by Adrian Pennington
direct to Sky+ HD households, regardless of whether they own a Blu-ray player. Production costs for 3D ... in 2010. All 1.3 million Sky+ HD households will be capable of receiving the service, but only consumers ...
Media told the worst is yet to come, by Martin Sorrell's GroupM
03 Jun 2009 | by Arif Durrani
household media brands at risk this summer, according to GroupM forecasts out today (3 June)....among the UK's largest media spenders. "No previous ad recession has put household media names at risk ...
Media Bitch
07 Oct 2008 | by Media Week
orders: "Every time you leave your office, turn off the lights and all your electrical appliances ...
Are brands the new record labels?
16 Sep 2008 | by Adam Woods
16 years building household brands at Reckitt Benckiser, appointed as chief executive in July ...
Meet Stuart Garvie, Reckitt Benckiser
15 Jul 2008 | by Media Week
What's your job title? Media manager. Brands controlled The total portfolio includes more than 18 brands within household and healthcare across the UK, Ireland and Scandinavia. Media agencies used OMD (UK and Ireland) and Carat (Scandinavia). What are the big media issues? The proliferation ...
TouchPoints Two
08 Jul 2008 | by Alexandra Jardine
consumers' radar two years ago. Household-name media brands have also materialised, seemingly overnight ... with household tasks. Respondents were also asked about the 2012 Olympics, the environment and the ethics ...
Brylcreem aims to be cool again
10 Jun 2008 | by Rachel Phelan
Client: Sara Lee Household Body Care UK Agency: Manning Gottlieb OMD Planner: Rachel Phelan Strategy We decided to use digital media to reach key influencers. An interactive competition was devised to target MySpace users, with the aim of recruiting an unknown singing star and a band, who would ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
