What digital marketers can learn from DM
20 May 2011 | by Kim Benjamin
over time to lessen the need for such fine-tuning. Appliance of science Proximity London has been ...
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We'll Call You - Virgin Media
11 Jan 2012
the internet will work all the time. VM How many computers are there in your household? Mktg Three. VM ...
E.ON in push to convert home mover prospects
27 Jan 2011 | by Daniel Farey-Jones
The Home Move Box service delivers samples and marketing material from brands including John Lewis, Virgin Media and Fairy, to opted-in recent home movers. Since taking over as HMB's utility partner from British Gas in October, E.ON has reached around 50,000 households. It is now paying ...
Telemarketing boss campaigns for review of TPS fundraising calls
08 Jun 2009 | by Daniel Farey-Jones
with the TPS, while market research calls are allowed. The percentage of UK households registered ...
Telemarketers launch call-blocking gadget for consumers
20 Oct 2008 | by Daniel Farey-Jones
themselves before TrueCall rings the householder's phone to and plays the caller's message, allowing the householder to answer or not. This means that the householder's phone will not ring when a predictive ... householders do not like can be put onto a "Zap" list, which means future calls from the same number ...
Outbound telemarketing volume drops for first time
02 Apr 2007 | by Daniel Farey-Jones
In addition, the report found that the proportion of outbound calls is down from 32.9% in 2005 to 29.1% in 2006. More than half of UK households are registered with the Telephone Preference Service, which means they are opted-out from receiving sales calls. Steve Morrell, principal analyst ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
