What digital marketers can learn from DM
20 May 2011 | by Kim Benjamin
over time to lessen the need for such fine-tuning. Appliance of science Proximity London has been ...
Click
to remove filters
." Suppliers will begin contacting people this autumn with the best tariffs, while vulnerable households ...
over time to lessen the need for such fine-tuning. Appliance of science Proximity London has been ...
The Home Move Box service delivers samples and marketing material from brands including John Lewis, Virgin Media and Fairy, to opted-in recent home movers. Since taking over as HMB's utility partner from British Gas in October, E.ON has reached around 50,000 households. It is now paying ...
LONDON - Carling is sending vouchers offering a free pint to two million households in a bid
Last year 76.5% of direct marketing material was recycled, well ahead of the 2009 target of 55% figure, and even beating the 2013 target of 70%. The DMA has attributed the success to better-targeted campaigns, improved industry initiatives, as well as a rise in household recycling levels. The figures mean ...
BD's campaign centred on door dropping leaflets with free and money-off next purchase coupons to encourage the trial and repeat purchase of Lurpak butter among highly targeted householders who had previously favoured competing brands. The DMA gave honourable mentions to runners-up Virgin Media and Comet ...
categories, including mother and baby (280,000 households), young family (540,000 households), mail order mums (480,000 households), child savings plan (360,000 households) and charity donors (1.4m households ...
Pharmaceutical 0.87 8.74 57.65 9 Drink 0.81 24.88 44.65 10 Household appliances 0.8 14.66 4 ... Household appliances 0.2 0.65 21 Household stores 0.17 2.21 22 Supermarkets 0.17 0.08 23 ... appliances 0.15 0.09 21 Government 0 0 22 Household stores 0 0 23 Leisure equipment 0 0 ...
for the industry, in that travel and transport companies and household-equipment suppliers have significantly ...
and household equipment suppliers have increased spend on direct mail by 35.5% and 27.2% respectively ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.