Futura Foods calls in Brazil PR to promote Greek cheeses
22 May 2012 | by Sara Luker
in 2010-11. Despite this, only 11 per cent of British households regularly buy feta and less than five per ...
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Citizen appointed to launch Virgin Pure water purification products
30 May 2012 | by Matt Cartmell
The partnership between global water purification company Strauss Water and Richard Branson, founder of Virgin, will market its new water purification system as an alternative for the 10 million UK households that use bottled water or filter jugs at home. Citizen has been tasked with handling a high ...
The Red Consultancy reshapes consumer offering
05 Apr 2012 | by Sara Luker
-being, beauty, parenting, household, food and nutrition sectors. Play aims to specialise in lifestyle ...
Blender company Vitamix brings in Publicasity
14 Mar 2012 | by Matt Cartmell
The agency has been briefed to deliver an integrated campaign aimed at raising awareness and driving brand preference for the kitchen appliance company. Vitamix international household marketing director Tom Connors said: We were keen to work with an agency that not only had the relevant sector ...
Digital killed the marketing star
24 Feb 2012 | by Eva MacIntosh
', including Hovis and Bisto. Indeed, for many household brands, the big TV creative will remain key ... that people will not use social-media platforms to interact with mundane household products. ...
Electrolux reviews £25m ad business
09 Feb 2012 | by Anne Cassidy
Electrolux, the household appliance manufacturer, is reviewing its £25 million pan-European ad...and creative material for the brand's strategic initiatives in Europe across its domestic appliances and floor ...
Marketing Guru on... marketing jobs overseas
18 Jan 2012
by about 7% a year, and the rate of consumption of basic household goods, not to mention luxury items ...
Müller buys leading position in milk market
17 Jan 2012 | by John Reynolds
German-owned M ller is already a big presence on the nation's supermarkets shelves with its household yoghurt brands. Robert Wiseman Dairies, which was founded in 1947 and still operates from the original farmhouse, has an approximate 30% share of the UK fresh-milk market. Milk sold to retailers ...
Kenwood kicks off global advertising review
10 Nov 2011 | by Sara Kimberley
Kenwood International, the electrical appliances manufacturer, is reviewing its estimated £20
M&C Saatchi lands housing site brief
05 Aug 2011 | by Sara Kimberley
will work with In-deed to make it a household name. Gordon, the managing director of In-deed, said ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
