Search results for Household Appliances

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Think BR: Advertising for the second-screen

television. This is known as the second-screen phenomenon and is now becoming the norm in many households ...

Tesco switches mail contract to TNT Post

TNT Post, which is owned by PostNL, will handle a number of projects for Tesco including the mailings for all customer communications from Tesco Clubcard and Tesco Bank. The Clubcard scheme alone sends several mailings a year to more than 15 million households. TNT Post claims it won ...

Identifying the taste setters

and 34 years old, often in full time employment and responsible for the household s grocery shopping ...

Trends in audience behaviour around TV and online video

cancelled. The Cosby Show had 50% household reach at its peak in the late 80s. These days American idol ... video audience is more affluent in terms of both education and household income. Putting ...

Key issues for 3D movies at the cinema

on household budgets against the backdrop of high inflation and wage freezes have likely had an effect ...

Think BR: Brands that grow businesses

MasterCard, electronic payments Mercedes-Benz, automobiles Method, household cleaners and personal care ... , household cleaners and personal care Snow, beer Starbucks, coffee and fast- food retailer ...

Frugal shoppers want more than the cheapest price

Household budgets might be tight but shoppers are focusing on value for money rather than cheap...As turmoil in the Eurozone continues, shoppers are maintaining the hard-nosed approach that they adopted post recession. When household expenditure started its steady increase a few post-recession years ago while earnings remained static, British shoppers cut back on out-of-home luxuries - items ...

Think BR: Sports advertising - you can't just play at it

everyone has the sport as close to their heart as we have our household pets. For them, rugby is more ...

Think BR: Learning from our failures

stocked armoury of tools - ex-factory shipment data, household panel data, retail audit data, brand ...

Meaningful brands at Christmas

and household items as they need this year. This represents a growing trend, with 67% of people being more ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.