British Gas marketing director Will Orr on improving public perception of his brand and the energy sector
16 Feb 2012 | by Matthew Chapman
household insulation to all Daily Star and Daily Express readers as part of its drive to hit government ...
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MAGAZINE ABCs: Good Housekeeping closing in on number one spot
16 Feb 2012 | by John Reynolds
. Publishing executives of some of the household names in the sector, such as Cosmopolitan, Marie Claire ...
CSR: Golden Square gets green makeover
16 Feb 2012 | by John Owens
,082 households pledged to turn down their heating. ...
Tesco must find a new role for Clubcard
15 Feb 2012 | by Alan Mitchell
Express and 500 eShops. - Nectar claims users can earn points on 49% of their household spend ...
Think BR: Brands that grow businesses
13 Feb 2012 | by Anastasia Kourovskaia
MasterCard, electronic payments Mercedes-Benz, automobiles Method, household cleaners and personal care ... , household cleaners and personal care Snow, beer Starbucks, coffee and fast- food retailer ...
Electrolux reviews £25m ad business
09 Feb 2012 | by Anne Cassidy
Electrolux, the household appliance manufacturer, is reviewing its £25 million pan-European ad...and creative material for the brand's strategic initiatives in Europe across its domestic appliances and floor ...
Turkey of the Week - Saniflo
09 Feb 2012
"Bathroom piping isn't the easiest sell, but overlaying a Mozart piano sonata with a cheesy US voiceover and even cheesier finger-clicking surely isn't the way forward. The household sets look likely to fall apart at any minute. That said, not since the Giovanni Rana pasta ad with Tim Lovejoy has ...
All Her Majesty's brands: 10 brands the Queen can't live without
07 Feb 2012 | by Staff
ever attended a Tupperware party. 6. Household goods: John Lewis John Lewis is a recent addition ... warrant revoked in 1999 "due to a lack of demand in royal households" After Eight chocolates ...
Unilever ups ad and promotional spend by £124m
02 Feb 2012 | by John Reynolds
Unilever is the world's second-biggest maker of branded household products, by sales, behind Proctor Gamble. The Anglo-Dutch firm today (2 February) reported net profits up 1% from 4.59bn ( 3 ... the UK, was hit by an increase in prices, particularly across its spreads, which include household brands ...
Sky profits up 18% despite ad revenue drop
31 Jan 2012 | by Daniel Farey-Jones
consumers, our customers are staying loyal and more households continue to join us." Pre-tax profits ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
