City & Corporate: Retailers warned to change tack
17 Oct 2008 | by Alec Mattinson
.' Amid the doom and gloom, a number of household names including Sainsbury's, WHSmith and JD Sports have ...
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Campaigns: Retail - Netto overcomes 'discount' image
12 Dec 2008
Netto's household penetration was also up by 12 per cent. ...
News Analysis: Tesco's PR battle to stay at the top
30 Apr 2004
and electrical appliances as well as financial services and telecoms. Tesco has sailed through unscathed during ...
CAMPAIGNS: Consumer PR - Harrods puts LG's family in shop window
07 Jun 2002 | by BEN BOLD
appliances. Harrods, owned by Mohamed al Fayed, rented the space to LG. Herald decided four people living ...
M&F lands Lloydspharmacy remit
24 May 2002
on the account next month, will be tasked with building the brand into a household name. The agency ...
JCPR to 'demystify' DVDs in consumer campaign
28 Sep 2001
The UK DVD Committee is to attempt to 'break down women's household veto' in a PR drive to increase sales. The trade marketing forum has taken on Jackie Cooper PR to drive the campaign, aimed at 'demystifying' the home entertainment products. According to JCPR account manager Jazz ...
Attenborough wins Littlewoods job
21 Sep 2001 | by ED SHELTON
and trade media. Agency MD Nick Attenborough said the work would be about fashion, household ...
QBO wins MFI brand and reputation job
02 Mar 2001 | by GIDON FREEMAN
. The company's 30 per cent UK kitchen and bedroom appliance market share makes it easily the largest player ...
PROFILE: Cheri Lofland, Marks and Spencer - On a quest to put the spark back in Marks. Cheri Lofland has a clear idea of how to restore M&S to its former glory
12 May 2000 | by NINA JACOBS
a redundancy package from household products manufacturer Reckitt and Colman (R I d had quite a ...
Corporate affairs upheaval for BHS and Mothercare
26 Nov 1999 | by DAVID MCCORMACK
household names. Storehouse s corporate affairs are now managed by Caroline Baugh, reporting ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
