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Beattie Communications will sit down with its new client, hair and beauty chain Saks, this week to hammer out a PR strategy around the client's aim of becoming 'a household name' among readers of Vogue through to Bella. Saks head of marketing Laura Halford-MacLeod is confident that the company's range ...
Cow won a five-way pitch to handle PR for all BaByliss and Revlon personal care appliances such as hair-dryers, styling tools, men's grooming products, women's beauty appliances and relaxation spas. The agency, which replaces incumbent BMA, is aiming to fight off increasing competition in the haircare ...
Lever Faberge - the consumer giant behind household brands Dove, Persil and Lynx - is to rethink its corporate image with the help of newly hired PR firm Blue Rubicon. Lever Faberge head of corporate relations Emma Flack staged an eight-way pitch before handing the six-figure PR brief to Blue ...
electronics manufacturer Mission and SiPix digital imaging appliances. Morris merged her Red Rooster ...
US household products giant Procter and Gamble has appointed Gary Cunningham as its public affairs...US household products giant Procter and Gamble has appointed Gary Cunningham as its public affairs and marketing director for the UK. He replaces corporate affairs director Dick Johnson, who took early retirement at the end of 1997 after over 30 years at the company. Cunningham ...
Household and Body Care from Attenborough Associates....Shilland and Co has snapped up the pounds 250,000 trade and consumer PR account for Sara Lee Household and Body Care from Attenborough Associates. The win follows the agency s work on Brylcreem since last autumn, which resulted in Sara Lee reviewing its PR strategies for other products ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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