Reckitt-Benckiser launches Britain's Greatest cross-brand promotion
12 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
's portfolio of household products. The first push on the campaign, which will run until spring, uses ...
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Unilever adopts new global digital strategy for Sure
21 Feb 2012 | by Loulla-Mae Eleftheriou-Smith and Sarah Shearman
-presi-dent for household care in Europe, will replace Allchurch. ...
Tesco to launch Halo sanitary towels
24 Nov 2011 | by Matthew Chapman
towels under the Halo name and an eco-household cleaning range....next year, following on from Marketing revealing Tesco was planning the range back in July . Its eco-household ... , which includes lines including laundry powder, washing-up liquid and household cleaning products ...
Reckitt Benckiser sexes up the kitchen cabinet
10 Nov 2011 | by John Tylee
the newly created role of UK marketing director when RB merged its healthcare and household divisions ...
Colgate promotes oral health with £1m marketing push
07 Sep 2011 | by Sarah Shearman
, an American multinational focused on household, health care and personal products. ...
Boots, Specsavers and Reckitt Benckiser add to NotW woes
07 Jul 2011 | by Rich Sutcliffe
, which was printed some time ago, however, will appear in this Sunday's Fabulous magazine." Household ... household names are major spenders with the News of the World, spending up to 1.6m a year between them ...
Unilever announces major reorganisation to 'drive growth'
24 Jun 2011 | by Loulla-Mae Eleftheriou-Smith
president household care. Each category head will report directly to Unilever chief executive, Paul ...
Unilever appoints Iain Potter in marketing reshuffle
27 May 2011 | by Loulla-Mae Eleftheriou-Smith
. Prior to this, Potter was Unilever s UK category director for household care. Potter will sit ...
RB launches brand-themed recruitment campaign
24 Mar 2011 | by Loulla-Mae Eleftheriou-Smith
in the UK and several other countries, which incorporates household brands Vanish and Durex, among others.
Reckitt Benckiser fought recession with 8% lift in spend
18 Nov 2010 | by Ed Owen
to maintain sales of its household, health and personal care brands throughout the recession.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
