Reckitt Benckiser sexes up the kitchen cabinet
10 Nov 2011 | by John Tylee
the newly created role of UK marketing director when RB merged its healthcare and household divisions ...
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Reckitt-Benckiser launches Britain's Greatest cross-brand promotion
12 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
's portfolio of household products. The first push on the campaign, which will run until spring, uses ...
Reckitt Benckiser unites health brands in £10m ad drive
06 Sep 2011 | by Loulla-Mae Eleftheriou-Smith
's household care brands last January. The latter promoted its Dettol, Cillit Bang, Harpic, Vanish ...
Boots, Specsavers and Reckitt Benckiser add to NotW woes
07 Jul 2011 | by Rich Sutcliffe
, which was printed some time ago, however, will appear in this Sunday's Fabulous magazine." Household ... household names are major spenders with the News of the World, spending up to 1.6m a year between them ...
Unilever announces major reorganisation to 'drive growth'
24 Jun 2011 | by Loulla-Mae Eleftheriou-Smith
president household care. Each category head will report directly to Unilever chief executive, Paul ...
RB launches brand-themed recruitment campaign
24 Mar 2011 | by Loulla-Mae Eleftheriou-Smith
in the UK and several other countries, which incorporates household brands Vanish and Durex, among others.
Cillit Bang maker flags up marketing investment as boost to performance
09 Feb 2011 | by Loulla-Mae Eleftheriou-Smith
, which spans health, personal care, and household brands. Becht, commenting on the full-year results ...
Profile: Global view, local focus
14 Sep 2010 | by John Reynolds
recently merged healthcare and household goods marketing units. Gaa was promoted to the group marketing ... Thomas, formerly the marketing director for Reckitt Benckiser's household, personal care and healthcare ... of positives he notes. 'The overall consolidation of the healthcare and household business did not come as a ...
Sector Insight: Analgesics
08 Sep 2010 | by Jane Bainbridge
of households keep a supply of painkillers so they are easily to hand when the need arises: 84% of people claim ... itself RB, as it merged its healthcare and household businesses. Its main manufacturing rival ...
Reckitt adds Durex and Scholl to stable for £2.54bn
21 Jul 2010 | by John Reynolds
's household, personal care and healthcare business, will now move out of the UK business and into a global ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
