The Specialist Works Group wins PayDayUK.co.uk media account
10 Aug 2011 | by Jeremy King
much look forward to PaydayUK.co.uk becoming established as the number-one household name in the UK ...
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MoneySupermarket.com promotes wider savings with Las Vegas ad
06 Jan 2012 | by Alex Brownsell
it can help save consumers money across their household bills....on all of their household bills. "The 'You're So MoneySupermarket' campaign has been very successful ...
Sector Insight: Personal loans
12 Jan 2011 | by Jane Bainbridge
on year. While householders - more fearful of losing their jobs and incomes - reined in their expenditure ... . Debt consolidation has grown in recent years as household finances have been stretched. Despite ...
Confessions of an internet adman
25 Jun 2010 | by Norm Johnston, Mindshare
will be addressable. Brands will precision target specific households based on demographics and behaviour across ... -commerce-enabled. Your household data and credit-card will be stored in your set-top box, thus enabling you to simply buy ... paying a premium member's annual cable bill in return for exclusive advertising rights to that household ...
Marketers need to be wary of price comparison sites
27 Jan 2009 | by Mary Cowlett
The rocketing popularity of price-comparison websites shows no sign of abating. No doubt driven by the growing desire to cut back on household spend, a hefty 43% of British consumers active online in November ... sites such as uSwitch and Energy Helpline have become dominant forces and household brands in their own ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
