'We are not a place for narrow-minded people'
21 May 2010 | by John Tylee
're not a household name everywhere," Hungate acknowledges. "We have just launched in Chile and Poland, so ...
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will be addressable. Brands will precision target specific households based on demographics and behaviour across ... -commerce-enabled. Your household data and credit-card will be stored in your set-top box, thus enabling you to simply buy ... paying a premium member's annual cable bill in return for exclusive advertising rights to that household ...
're not a household name everywhere," Hungate acknowledges. "We have just launched in Chile and Poland, so ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.