Tetley reduces Tea Folk role in summer campaign
29 May 2012 | by John Reynolds
in more house-holds in the UK than any other tea brand. [This campaign will] help ensure we remain front ...
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Citizen appointed to launch Virgin Pure water purification products
30 May 2012 | by Matt Cartmell
The partnership between global water purification company Strauss Water and Richard Branson, founder of Virgin, will market its new water purification system as an alternative for the 10 million UK households that use bottled water or filter jugs at home. Citizen has been tasked with handling a high ...
Futura Foods calls in Brazil PR to promote Greek cheeses
22 May 2012 | by Sara Luker
in 2010-11. Despite this, only 11 per cent of British households regularly buy feta and less than five per ...
Jammie Dodgers introduces Choccie Dodger Monkey
25 Apr 2012 | by Kate Lloyd
Burton's Jammie Dodgers, the household biscuit favourite, is launching a campaign to support a new
Consumer: Belling recipe book provides tasty tweet
09 Mar 2012 | by John Owens
Umpf was asked to reposition Belling as a kitchen appliance brand for cooks, rather than just a
Tapping into the potential of GenerationYNot
09 Mar 2012 | by Nicola Clark
in their households and 90% earn more than 40,000 a year. As businesswoman and West Ham United vice-chairman Karren ...
Digital killed the marketing star
24 Feb 2012 | by Eva MacIntosh
', including Hovis and Bisto. Indeed, for many household brands, the big TV creative will remain key ... that people will not use social-media platforms to interact with mundane household products. ...
The seven sins of content marketing
22 Feb 2012 | by David Benady
, that for everyday household brands, the brand story needs to be based on the values of the product, which can ...
Think BR: Brands that grow businesses
13 Feb 2012 | by Anastasia Kourovskaia
MasterCard, electronic payments Mercedes-Benz, automobiles Method, household cleaners and personal care ... , household cleaners and personal care Snow, beer Starbucks, coffee and fast- food retailer ...
All Her Majesty's brands: 10 brands the Queen can't live without
07 Feb 2012 | by Staff
ever attended a Tupperware party. 6. Household goods: John Lewis John Lewis is a recent addition ... warrant revoked in 1999 "due to a lack of demand in royal households" After Eight chocolates ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
