The seven sins of content marketing
22 Feb 2012 | by David Benady
, that for everyday household brands, the brand story needs to be based on the values of the product, which can ...
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Digital killed the marketing star
24 Feb 2012 | by Eva MacIntosh
', including Hovis and Bisto. Indeed, for many household brands, the big TV creative will remain key ... that people will not use social-media platforms to interact with mundane household products. ...
Douwe Egberts backs revamped coffee range with sampling
04 Nov 2011 | by Daniel Farey-Jones
delivers a free range of essential household items and brand offers to people moving into a new address ... into people's homes on moving day, when few household essentials are close-to-hand, the Home Move Box provides ...
PepsiCo rejigs UK Walkers marketing function
27 Jul 2011 | by John Reynolds
Micozzi has worked on a number of PepsiCo brands over the past 13-years and most recently was head of marketing for the Pepsi's bottling group franchise in Spain. In his role as head of marketing for Walkers crisps, he will be responsible for driving up sales of household brands such as Monster Munch, Quavers ...
Mumsnet co-founder urges brands to engage in 'fresh new ways'
23 Jun 2011 | by Loulla-Mae Eleftheriou-Smith
The conference was held yesterday (22 June) in London. In attendance were a number of household brands, such as Innocent, PizzaExpress, Lego and Manchester City. Longton identified modern mothers as "educated, savvy, cynical and irreverent" parents, who are "early adopters" who want brands to create ...
Schweppes launches Facebook Great Royal Wedding Card
12 Apr 2011 | by Loulla-Mae Eleftheriou-Smith
Unlike some brands looking to profit from the Royal Wedding, Schweppes has tangible links to the royal family. The brand has been supplying drinks to the royal family household since 1863, when it first received the Royal Warrant. Schweppes has now teamed up with Facebook to create a wedding card ...
Irn-Bru's Scottish appeal lifts AG Barr
26 Jan 2011 | by Loulla-Mae Eleftheriou-Smith
juice brand Rubicon, warned rising inflation and static household incomes would impact group sales ...
Orangina 'anytime' by Fred and Farid Paris
30 Nov 2010
and using the drink as a substitute for a variety of household goods such as shampoo.
Campaign Big Awards 2010: Grocery, Soft Drinks & Household winners
28 Oct 2010
View all of the winning campaigns from the Grocery, Soft Drinks & Household category.
Typhoo plays on Coronation Street 50th anniversary
03 Sep 2010 | by John Reynolds
is drunk by 21.3% of UK households, behind Tetley (38.8%), PG Tips (32.1%) and Twinings (26.6%), according ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
