Search results for Household Appliances

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Tetley reduces Tea Folk role in summer campaign

29 May 2012 | by John Reynolds

in more house-holds in the UK than any other tea brand. [This campaign will] help ensure we remain front ...

Futura Foods calls in Brazil PR to promote Greek cheeses

22 May 2012 | by Sara Luker

in 2010-11. Despite this, only 11 per cent of British households regularly buy feta and less than five per ...

Digital killed the marketing star

24 Feb 2012 | by Eva MacIntosh

', including Hovis and Bisto. Indeed, for many household brands, the big TV creative will remain key ... that people will not use social-media platforms to interact with mundane household products. ...

The seven sins of content marketing

22 Feb 2012 | by David Benady

, that for everyday household brands, the brand story needs to be based on the values of the product, which can ...

Frugal shoppers want more than the cheapest price

27 Jan 2012 | by Tim Eales

Household budgets might be tight but shoppers are focusing on value for money rather than cheap...As turmoil in the Eurozone continues, shoppers are maintaining the hard-nosed approach that they adopted post recession. When household expenditure started its steady increase a few post-recession years ago while earnings remained static, British shoppers cut back on out-of-home luxuries - items ...

Unilever follows Lurpak with £10m Flora push

23 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

in consumer research as well as boasting 80% less saturated fat than butter. "With a household penetration ...

Müller buys leading position in milk market

17 Jan 2012 | by John Reynolds

German-owned M ller is already a big presence on the nation's supermarkets shelves with its household yoghurt brands. Robert Wiseman Dairies, which was founded in 1947 and still operates from the original farmhouse, has an approximate 30% share of the UK fresh-milk market. Milk sold to retailers ...

Former Heinz man exits Westmill Foods

21 Dec 2011 | by John Reynolds

marketing post at Orange Glo, the household cleaning company, which he left in 2003 to join Heinz. Jaffe ...

Adwatch (Oct 26) - Top 20 recall: Sainsbury's moves past Oliver

26 Oct 2011 | by Nick Darken, Executive creative director, Albion

in the household; one that moves Dad from being the adversarial budget-keeper, to an active supporter of frugal ...

Sector Insight: Breakfast Cereals

19 Oct 2011 | by Jane Bainbridge

-five cereals - is another stalwart, and often popular in young families' households because it is pure enough ... cereals remain highly popular in households with young families. ...

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