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The conference was held yesterday (22 June) in London. In attendance were a number of household brands, such as Innocent, PizzaExpress, Lego and Manchester City. Longton identified modern mothers as "educated, savvy, cynical and irreverent" parents, who are "early adopters" who want brands to create ...
will be addressable. Brands will precision target specific households based on demographics and behaviour across ... -commerce-enabled. Your household data and credit-card will be stored in your set-top box, thus enabling you to simply buy ... paying a premium member's annual cable bill in return for exclusive advertising rights to that household ...
LONDON - Household cleaning brand Method is to use the classroom as an indirect route to reach...-Ins'. This involves parents and children trading in their current household cleaners for Method products ...
, IT and appliances. Samsung drafted in Sony's former general manager of marketing, Mikah Martin-Cruz, to replace ...
The IDM awarded students from Ilkley Grammar School first prize for its mailing campaign for Direct Line s No Claims Discount, which aimed to persuade households with newly qualified drivers to drive on their parent s policies and earn a no-claims discount. All competition entrants were briefed ...
but appear on television, Chantelle has - for now, at least - become a household name. GlaxoSmithKline paid ...
The magazine goes on sale today, priced £1.75, under the banner "Fun for little learners" and is aimed at children aged three to five and their parents. DS-J created a mailing for 160,000 households using data from Emma's Diary, Bounty and Mothercare. The outer poses the question: "If you and your ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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