Government draws up 'Code Red' swine flu communications strategy
21 Jul 2009 | by Alex Brownsell
leaflets to UK households. It also launched a TV, radio and print campaign showing how the germs can ...
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Confessions of an internet adman
25 Jun 2010 | by Norm Johnston, Mindshare
will be addressable. Brands will precision target specific households based on demographics and behaviour across ... -commerce-enabled. Your household data and credit-card will be stored in your set-top box, thus enabling you to simply buy ... paying a premium member's annual cable bill in return for exclusive advertising rights to that household ...
Flu pandemic presents marketing conundrum
06 May 2009 | by Alex Brownsell
paid the ultimate price as sales were hit. Flu by the numbers: 25m - UK households to be sent ...
Government launches public-information campaign on swine flu
30 Apr 2009 | by Gemma Charles
to avoid infection will also be sent to every household in the country over the next week. The campaign ...
DoH ad campaign to combat swine flu crisis
30 Apr 2009 | by Caroline Lovell
is also distributing leaflets on the swine flu virus and preventative measures to all households in the UK ...
Bounty.com invests £50k in first-time dads' website
13 Mar 2009 | by Ben Bold
that Newdadssurvivalguide.com will quickly become the number one site and a household name amongst Britain's new dads ...
The Marketing Profile: Sheila Mitchell of the Department of Health
13 Jan 2009 | by Gemma Charles
families' eating and exercise habits will be sent to 11m households. Mitchell hopes Change4Life ...
MTV uses humour in safe sex campaign
04 Nov 2008 | by Alex Brownsell
to use a condom, while other bedroom appliances may be less advisable. Each ad is divided into three ...
The Work: New Campaigns - The World
12 Sep 2008
-based small domestic appliance brand, to promote its range of food blenders in India. The animals, a "blend ... demand for home appliances that has been spurred by a growing economy. The brand is marketed in India ...
DoH pushes healthy-eating message on TV
26 Sep 2007 | by Gemma Charles
The government is launching a healthy-eating ad push aimed at low income households as part of its...The campaign, called 'Top tips for mums', is intended to increase fruit and vegetable consumption among families with young children. It will focus on less well-off households where the incidence of childhood obesity is higher. The Department of Health, under secretary Alan Johnson, has already spent ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
