Think BR: Advertising for the second-screen
22 May 2012 | by Andrew Fisher
television. This is known as the second-screen phenomenon and is now becoming the norm in many households ...
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West Brom replaces Bodog with Zoopla
25 May 2012 | by John Reynolds
huge audience and is further step in our mission to make Zoopla a household name, synonymous ...
Media360: Zeebox is social media app to watch says MEC's Fletcher
17 May 2012 | by John Reynolds
Zeebox has the potential to also become a household name. Addressing the issue of data and its role ...
RAJAR Q1 2012: DAB and internet at listening-hours high
17 May 2012 | by Daniel Farey-Jones
As expected, the latest stats from Rajar point to the adoption of DAB hitting higher watermarks such as a weekly reach of 28.9% of the population. The number of hours listened to via the platform is at a record 203 million, 12.8% higher than a year ago. More households now have DAB after the number ...
Thai company set for Birds Eye bid
14 May 2012 | by John Reynolds
The proposed acquisition by Bangkok-based Charoen Pokphand Foods will mean that Birds Eye will be the next British household name to be acquired by an Asian company. It follows the recent takeover of Weetabix by China's Bright Food for 1.2bn. It was disclosed last year that private equity firm Permira ...
Things we like
10 May 2012
hole. Playhouse Presents, its excellent series of quirky short comedies and dramas, stars household ...
My Media Week: Henry Daglish
09 May 2012 | by Mike Fletcher
of devices greatly differs from household to household. People don't just watch TV anymore. For a late ...
Thomas Cook overhauls 2013 strategy to ease booking process
03 May 2012 | by Loulla-Mae Eleftheriou-Smith
by a Brochure Store app and a direct marketing campaign that will target 100,000 households to promote ...
Trend report: Outdoor targets the business traveller
11 Apr 2012 | by Ben Bold
(26%), business and industrial (25%) and electronics and household appliances (14%), while automotive ...
Discovery Networks UK renews sponsorship deal with Kärcher
02 Apr 2012 | by Nick Batten
Kärcher, the manufacturer of cleaning appliances, has renewed its sponsorship deal with Discovery
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
