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research indicates that 18% of UK households owned an Xbox 360 as of July this year. Xbox users ...
The service will allow ads across all Virgin's platforms to be targeted to individual households. As a result, Virgin Media's 3.8m TV customers will see relevant ads on content through TVs connected to a Virgin Media box. Initially, it will be rolled out for video on-demand content ...
, by the end of 2011, in up to a quarter of UK households, the main sitting room TV will be capable of web ... : "The new gatekeepers will hold the viewing and household data necessary to make addressable advertising ... are numbered. As one buyer puts it: "Betting my clients' money on data from a 5,200-household panel is actually ...
". The telecoms company said communities where at least 75% of households voted for the exchange ...
household agrees to join the panel, its TV sets and other watching equipment are electronically monitored ...
will be addressable. Brands will precision target specific households based on demographics and behaviour across ... -commerce-enabled. Your household data and credit-card will be stored in your set-top box, thus enabling you to simply buy ... paying a premium member's annual cable bill in return for exclusive advertising rights to that household ...
,000, bringing its reach to 9.77m households across the UK. However, this was down 22.5% from the 80,000 net ...
any easier the fiscal and household consolidation which lies ahead in 2010." The report predicts ...
are quality' - they are paying for extra TV and film packages, generating more cash for BT from each household ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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