Putting a British accent on a US fashion fixture
15 Sep 2011 | by Sophie Maden
counterparts does seem to be at the forefront of MacAskill's mind. "It's a household name in the US," she ...
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Reckitt-Benckiser launches Britain's Greatest cross-brand promotion
12 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
's portfolio of household products. The first push on the campaign, which will run until spring, uses ...
FT most widely read by European elites
07 Jul 2011 | by Oliver Luft
20% of households across 20 Western and Central European countries. The study was conducted across ...
PPA 2011: Lessons from UK Music's Feargal Sharkey
04 May 2011 | by Arif Durrani
also invested in research into national household demand, with their different requirements, to develop ...
Brand Health Check: Top Gear
04 Aug 2010 | by Jeremy Lee
as they become a household name, they also become a byword, a ridiculed caricature of themselves, plagued ...
Master, Nadav and Telfer Triumph at Campaign Photo Awards
07 Jul 2010 | by Suzanne Bidlake
Household Title A little bit tasty Photographer Nigel Harniman Brand Mars Entered by Nigel Harniman ...
Special Report: Reinventing the Business Magazine
05 May 2010
household income of more than $64,000-almost 60% higher than that of non-magazine readers. Engaging Content ...
Magazine publishers use smoke and mirrors to mask slow recovery
12 Feb 2010 | by Harriet Dennys
are turning to magazines even when household expenditure has been cut back." Nicholas Coleridge, managing ...
Avoiding the parent trap: five ways to market to mums
09 Feb 2010 | by Harriet Dennys
Mums control household budgets, they are increasingly in demand as a focus group for brands
Group M more optimistic on UK ad spend
04 Dec 2009 | by Anne Cassidy
any easier the fiscal and household consolidation which lies ahead in 2010." The report predicts ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
