Thomas Cook overhauls 2013 strategy to ease booking process
03 May 2012 | by Loulla-Mae Eleftheriou-Smith
by a Brochure Store app and a direct marketing campaign that will target 100,000 households to promote ...
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Think BR: Advertising for the second-screen
22 May 2012 | by Andrew Fisher
television. This is known as the second-screen phenomenon and is now becoming the norm in many households ...
Virgin Media revenues rise 2.2% to £1bn
27 Oct 2011 | by Maisie McCabe
or higher) broadband and over one million households have 20Mb or higher, 26% of cable broadband base ...
BrandMAX: Silicon Valley will define future of marketing, argues MediaLink's Kassan
21 Sep 2011 | by Sarah Shearman
accelerate as connected TVs became the staple in households. He also stressed how software development ...
T-Mobile and Orange rated as slowest 3G networks
26 May 2011 | by Ben Bold
In a report published today (26 May), Ofcom said that 17% of households in the UK were using mobile broadband and 7% were using it as their only means of internet access (3% in 2009). The research, conducted between September and December last year, measured the average speeds and performance ...
EMS SURVEY: Eurosport and FT continue to lead European media
27 Sep 2010 | by Maisie McCabe
The European Media and Marketing Survey, published by the Amsterdam-based Synovate Research Group, measures audience reach among the top 13% earners by income, who represent the top 20% of households across Europe. The core Eurosport channel is identified as reaching 8% of the wealthiest 20% households ...
Half our waking hours spent consuming media
19 Aug 2010 | by Jennifer Whitehead
in the UK, and five million households are signed up to HD services on pay-TV and the free satellite ...
Ones to watch: the next Facebooks
13 Jul 2010 | by Alex Patten
Which media companies will become the next Facebooks and Twitters, bursting out of nowhere to become household names almost overnight? It is incredible to imagine how we ever managed without the humble text message, but simple services have the power to permanently change how you and millions ...
Confessions of an internet adman
25 Jun 2010 | by Norm Johnston, Mindshare
will be addressable. Brands will precision target specific households based on demographics and behaviour across ... -commerce-enabled. Your household data and credit-card will be stored in your set-top box, thus enabling you to simply buy ... paying a premium member's annual cable bill in return for exclusive advertising rights to that household ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
