Reckitt-Benckiser launches Britain's Greatest cross-brand promotion
12 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
's portfolio of household products. The first push on the campaign, which will run until spring, uses ...
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RAJAR Q1 2012: DAB and internet at listening-hours high
17 May 2012 | by Daniel Farey-Jones
As expected, the latest stats from Rajar point to the adoption of DAB hitting higher watermarks such as a weekly reach of 28.9% of the population. The number of hours listened to via the platform is at a record 203 million, 12.8% higher than a year ago. More households now have DAB after the number ...
Radio industry launches 'Let It Live' digital radio campaign
02 Dec 2011 | by Maisie McCabe
and will provide predicted DAB coverage at household level, rather than just postcode, with up-to-date coverage ...
Bauer Media leads Arqiva Commercial Radio Awards field
05 May 2011 | by Maisie McCabe
to showcase their work, whether big household names, or small, local stations. "This year s nominations ...
Radio groups plan anti-DAB campaign
01 Dec 2010 | by Maisie McCabe
was "inappropriate" and that a significant amount of household penetration would be necessary to achieve 50 ...
Half our waking hours spent consuming media
19 Aug 2010 | by Jennifer Whitehead
in the UK, and five million households are signed up to HD services on pay-TV and the free satellite ...
RAJAR Q1 2010: Digital radio takes almost a quarter of listening
13 May 2010 | by Arif Durrani
% of the population now live in a DAB household, according to MORI/RSMB data, a rise of 9% year-on-year. Some 11 ...
BBC rivals start to circle
09 Mar 2010 | by John Reynolds
media brands, notably the prospect of household-name magazines such as Top Gear being put up for grabs ...
Avoiding the parent trap: five ways to market to mums
09 Feb 2010 | by Harriet Dennys
Mums control household budgets, they are increasingly in demand as a focus group for brands
Average American consumes 100,000 words of info on a daily basis
10 Dec 2009 | by Staff
of information consumed by US households during 2008. A zettabyte is 1,000,000,000 trillion bytes and, to put ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
