My Media Week: Henry Daglish
09 May 2012 | by Mike Fletcher
of devices greatly differs from household to household. People don't just watch TV anymore. For a late ...
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Media360: Zeebox is social media app to watch says MEC's Fletcher
17 May 2012 | by John Reynolds
Zeebox has the potential to also become a household name. Addressing the issue of data and its role ...
Discovery Networks UK renews sponsorship deal with Kärcher
02 Apr 2012 | by Nick Batten
Kärcher, the manufacturer of cleaning appliances, has renewed its sponsorship deal with Discovery
Trends in audience behaviour around TV and online video
07 Mar 2012 | by Mads Holmen
cancelled. The Cosby Show had 50% household reach at its peak in the late 80s. These days American idol ... video audience is more affluent in terms of both education and household income. Putting ...
Sky Media promotes Jamie West to AdSmart role
06 Mar 2012 | by Maisie McCabe
in the second quarter of this year and it will allow advertisers to target individual households across Virgin ...
Sky profits up 18% despite ad revenue drop
31 Jan 2012 | by Daniel Farey-Jones
consumers, our customers are staying loyal and more households continue to join us." Pre-tax profits ...
Bolt becomes Branson in Virgin Media speed spoof
13 Jan 2012 | by Sara Kimberley
to more than four million UK households. It will launch on Facebook tonight (13 January) with 'Bolt ...
Reckitt-Benckiser launches Britain's Greatest cross-brand promotion
12 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
's portfolio of household products. The first push on the campaign, which will run until spring, uses ...
Are targeted ads the future?
08 Dec 2011 | by Alasdair Reid
households should see their ads. However, Sky's rhetoric has not yet been matched with decisive action ... 's customer information - such as postcode and household viewing behaviour - to fine-tune their targeting ...
VivaKi strikes exclusive ad deal for Xbox entertainment apps
07 Dec 2011 | by Sarah Shearman
research indicates that 18% of UK households owned an Xbox 360 as of July this year. Xbox users ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
