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Andrew Walmsley on Digital: The future of brainpower

can comfortably out-think my domestic appliances. But for how long? It is well known that the sort ...

Sector Insight: Desktops, laptops, tablets

% of households now own one, compared with 72% in 2006. Multiple ownership is also becoming common: 40% of households have two or more computers, according to GMI. It appears that while a desktop tends to be shared in a household, laptops are considered personal devices, more in line with mobile phones, so family ...

BrandMAX: Silicon Valley will define future of marketing, argues MediaLink's Kassan

accelerate as connected TVs became the staple in households. He also stressed how software development ...

Nintendo to deploy Wii U in fight for gaming share

action to the handheld screen should someone else in their household want to watch the TV. Nintendo ...

T-Mobile and Orange rated as slowest 3G networks

In a report published today (26 May), Ofcom said that 17% of households in the UK were using mobile broadband and 7% were using it as their only means of internet access (3% in 2009). The research, conducted between September and December last year, measured the average speeds and performance ...

How UK consumers purchase, use and enjoy content on iPads, Kindles and e-readers

households get more than one, iPad users can t stop going online, and many Kindle owners get around ... ). More tablets please The majority of tablet households - 81% - boast a single device, but 17 ... % for Kindle and 17% for the iPad. The fact that other people in the household are using the primary device ...

Half our waking hours spent consuming media

in the UK, and five million households are signed up to HD services on pay-TV and the free satellite ...

Confessions of an internet adman

will be addressable. Brands will precision target specific households based on demographics and behaviour across ... -commerce-enabled. Your household data and credit-card will be stored in your set-top box, thus enabling you to simply buy ... paying a premium member's annual cable bill in return for exclusive advertising rights to that household ...

Sector Insight: Computers

-processing equipment 5565 5142 8.2 Recording media 5368 6871 -21.9 Household appliances 5187 ...

DATA 2002: respecting your customer

At this conference, experts take you through all the issues surrounding data management so that you can create more effective campaigns through better targeted marketing. Consumer awareness of data protection is increasing as many household brands actively seek personal statistics from their customers ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.