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The history of advertising in quite a few objects: 32 Commodore J Walter Thompson

that first employed him as a book-keeper, was a pioneer in the appliance of science to the business. Not only ...

Tetley reduces Tea Folk role in summer campaign

in more house-holds in the UK than any other tea brand. [This campaign will] help ensure we remain front ...

MTV

that stretched to 1.6m households. The brand's VMAs began in 1984 with a memorable performance of Like a ... , and its channels reach 508m households worldwide. It has had a strong influence on film, too ...

West Brom replaces Bodog with Zoopla

huge audience and is further step in our mission to make Zoopla a household name, synonymous ...

Thai company set for Birds Eye bid

The proposed acquisition by Bangkok-based Charoen Pokphand Foods will mean that Birds Eye will be the next British household name to be acquired by an Asian company. It follows the recent takeover of Weetabix by China's Bright Food for 1.2bn. It was disclosed last year that private equity firm Permira ...

Sector Insight: soap, bath and shower

s healthcare, personal care and household brand portfolio. Before taking this all-encompassing role, Gaa ...

Thomas Cook overhauls 2013 strategy to ease booking process

by a Brochure Store app and a direct marketing campaign that will target 100,000 households to promote ...

Kenwood

From the outset, the kitchen-appliance brand has combined utility and reliability with a strong...and amateur cooks alike, and has become the flagship product of the domestic appliance company that gives ... who worked on radar systems during World War II. Wood set out to produce domestic appliances ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.