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MARKETING TECHNIQUE: SALES PROMOTION; Better Christmas presence

14 Dec 1995 | by RUTH NICHOLAS

the alcohol business, the electrical appliance industry can expect up to 40 per cent of their annual volume ...

SUPPLEMENT: THE REGIONAL PRESS AWARDS 1995; The Midland Independent Newspapers plc Award: Media Planning Award of the Year

10 Nov 1995

area was analysed against a local title to demonstrate coverage. The households used were sourced ... of each newspaper was analysed to provide household penetration within each catchment. Jicreg was used ...

 

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