MARKETING MIX: PROFILE; Old dog, new tricks
19 Dec 1996
-the present Marketing director, household products, Kimberly-Clark ------------------------------------------------------------------------ ...
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NEWS: Brands go for doorstep delivery
19 Dec 1996
. Cheaper supermarket milk prices has seen milk deliveries drop from 85% of households to 40 ...
NEWS: Blackcurrant Tango knocks Levi’s off top spot as favourite teenage ad
13 Dec 1996
the five reports of the two groups, but boys households are more likely to subscribe (44 per cent ...
ANALYSIS: financial PR; PR proves its worth in banking’s revolution
13 Dec 1996 | by DANNY ROGERS
banks may hold decades of experience in financial matters, these household names bring substantial ...
NEWS: Robson Brown wins battle for Northern Electric’s pounds 4m task
06 Dec 1996
and regional boards will be able to sell to households throughout the UK. Northern Electric will initially ...
SCANDINAVIAN MEDIA: Scandinavian newspapers on the attack; Chasing the Holy Grail of the personalised newspaper
06 Dec 1996 | by STOVIN HAYTER
zone - a single household. The mailroom at Aamulehti in Finland is a case in point. Developed ... director, says. Zoning could be taken to its logical conclusion - the single household zone ...
SCANDINAVIAN MEDIA: TV ads still leave the nordics cold
06 Dec 1996 | by DAVID REED
, should get a boost as a result of increased reach. Limited to around 65 per cent of households, a ...
INTERNATIONAL: MEDIA OWNER PROFILE; Electrical giant aims to take CBS back to the top position
06 Dec 1996 | by RICHARD COOK
Television Network Covers all US television households and has more than 200 affiliated stations ...
SCANDINAVIAN MEDIA: Scandianvian newspapers on the attack; The finnish press pact
06 Dec 1996 | by SCOTT BEAGRIE
A consortium of Finnish newspapers provides a clear advantage for advertisers and is at fighting weight to take on its rivals, Scott Beagrie reports Traditionally, newspapers in Finland have been in a powerful position - 87 per cent of households have one delivered. And until 1985, papers ...
NEWS: BST-BDDP focuses on beauty in debut Vidal Sassoon TV ad
29 Nov 1996 | by ANNE-MARIE CRAWFORD
BST-BDDP has unveiled its first work for Vidal Sassoon Hair Appliances since picking up...BST-BDDP has unveiled its first work for Vidal Sassoon Hair Appliances since picking up the account earlier this year. The commercial, which breaks this Friday, is an intimate and dreamy ... . Kevin James, the managing director of Vidal Sassoon Hair Appliances, said: A beautiful ...
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