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MARKETING MIX: PROFILE; Old dog, new tricks

19 Dec 1996

-the present Marketing director, household products, Kimberly-Clark ------------------------------------------------------------------------ ...

NEWS: Blackcurrant Tango knocks Levi’s off top spot as favourite teenage ad

13 Dec 1996

the five reports of the two groups, but boys households are more likely to subscribe (44 per cent ...

NEWS: Robson Brown wins battle for Northern Electric’s pounds 4m task

06 Dec 1996

and regional boards will be able to sell to households throughout the UK. Northern Electric will initially ...

SCANDINAVIAN MEDIA: TV ads still leave the nordics cold

06 Dec 1996 | by DAVID REED

, should get a boost as a result of increased reach. Limited to around 65 per cent of households, a ...

SCANDINAVIAN MEDIA: Scandianvian newspapers on the attack; The finnish press pact

06 Dec 1996 | by SCOTT BEAGRIE

A consortium of Finnish newspapers provides a clear advantage for advertisers and is at fighting weight to take on its rivals, Scott Beagrie reports Traditionally, newspapers in Finland have been in a powerful position - 87 per cent of households have one delivered. And until 1985, papers ...

NEWS: BST-BDDP focuses on beauty in debut Vidal Sassoon TV ad

29 Nov 1996 | by ANNE-MARIE CRAWFORD

BST-BDDP has unveiled its first work for Vidal Sassoon Hair Appliances since picking up...BST-BDDP has unveiled its first work for Vidal Sassoon Hair Appliances since picking up the account earlier this year. The commercial, which breaks this Friday, is an intimate and dreamy ... . Kevin James, the managing director of Vidal Sassoon Hair Appliances, said: A beautiful ...

NEWS: FCB unveils trendy trio for new Kleenex brand

29 Nov 1996 | by JOHN TYLEE

Kimberly-Clark is pensioning off the three women whose bustling household has provided...Kimberly-Clark is pensioning off the three women whose bustling household has provided the backdrop for Kleenex s TV advertising for the past five years. Their place is being taken by a trio of newcomers who, according to the Kleenex agency, Foote Cone Belding, will be more in tune ...

MEDIA: SPOTLIGHT ON: THE AFRICAN-CARIBBEAN PRESS; Can New Nation shake up the UK’s Afro-Caribbean market?

29 Nov 1996 | by ALASDAIR REID

,000 households in London alone - there are more people who don t read the dedicated press than those who do ...

MARKETING MIX: Persuaders persuaded

28 Nov 1996

How did the marketers at the Bearwood Lakes Golf Club know that Nick Wells, chairman of the Institute of Sales Promotion and managing director of Circular Distributors, is interested in golf? They didn t - but their targeting was spot-on, and the Wells household became proud recipients of a full ...

NEWS: Eurostar blaze rescues offer

28 Nov 1996 | by HARRIET MARSH

person per household, sources close to the rail operator report that Eurostar anticipated around 120 ...

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