MARKETING MIX: PROFILE; Old dog, new tricks
19 Dec 1996
-the present Marketing director, household products, Kimberly-Clark ------------------------------------------------------------------------ ...
. Cheaper supermarket milk prices has seen milk deliveries drop from 85% of households to 40 ...
-the present Marketing director, household products, Kimberly-Clark ------------------------------------------------------------------------ ...
, Kimberly-Clark s UK household products marketing director, emphasised that the puppy, central to Andrex ...
have been created using data culled from questionnaires returned by households earlier this year. All ...
into seven million households next year. The door drop will follow a pounds 1.5m TV campaign. Card ...
of the first bagless vacuum cleaner and chairman of Dyson Appliances, knows a thing or two about innovation ...
on the project, which dresses up an area in-store to make it entirely distinct from other household goods ...
, which already holds the Kleenex facial tissue and Scott household towels accounts (Marketing, October 3). FCB has been briefed to review branding across Kimberly-Clark s household range ...
. The Swedish company already owns many of Europe s best-selling household paper brands but currently channels ...
a very different note to most kitchen appliance advertising, using images of children dreaming...Cooker brand New World is relaunched this week with a press and poster campaign by GGT. It strikes a very different note to most kitchen appliance advertising, using images of children dreaming of their dinners to link the brand with cooking. GGT picked up the account in July this year via its work ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.