Search results for Household Appliances

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MARKETING MIX: PROFILE; Old dog, new tricks

-the present Marketing director, household products, Kimberly-Clark ------------------------------------------------------------------------ ...

NEWS: FCB unveils trendy trio for new Kleenex brand

Kimberly-Clark is pensioning off the three women whose bustling household has provided...Kimberly-Clark is pensioning off the three women whose bustling household has provided the backdrop for Kleenex s TV advertising for the past five years. Their place is being taken by a trio of newcomers who, according to the Kleenex agency, Foote Cone Belding, will be more in tune ...

NEWS: Briefs

. Net worth By 2001, Internet commerce will be worth pounds 3.3bn and 10.5 million households ...

RETAIL PACKAGING: Packaging says it all

impulsively. This is particularly true in long established product sectors like tea, household cleaners ...

Business Performance League 4 November 1996

.7 hair appliances 17 16 Lansdown Conquest Liberty Radio 12.5 - 12.5 18 17 ...

THIS WEEK: BRIEFS

into seven million households next year. The door drop will follow a pounds 1.5m TV campaign. Card ...

CAMPAIGN DIRECT: MARKETING CHALLENGE; Will Channel 5’s mix ’n’ match style build a coherent brand?

households direct mailed have followed instructions and retained the mail-pack. Brook praises ...

POINT OF PURCHASE: Shaping up for the shopper

on the project, which dresses up an area in-store to make it entirely distinct from other household goods ...

INTEGRATED: MARKETING CHALLENGE; Littlewoods goes back to basics to restore pools success

, Littlewoods clientele is attractive, Hillyer insists. He claims it enjoys a 30 per cent household ...

NEWS: Heal’s unveils print and poster blitz to highlight products

Heal s, the London furniture and household goods store chain, is reacting to intensified...Heal s, the London furniture and household goods store chain, is reacting to intensified competition with new advertising which lays greater emphasis on products than it does on the store s image. The new campaign, breaking next week on posters and in magazines through Leagas Shafron Davis, aims ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.