FOCUS; MARKETING COMMUNICATIONS: How PR can help brands hatch
26 Jan 1996 | by LEXIE GODDARD
parent families, unmarried couples and households of flatmates instead of the outdated advertising ...
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NEWS: Carat wins pan-Euro Philips media
26 Jan 1996 | by ANNE-MARIE CRAWFORD
and televisions; and domestic appliances, which includes electric shavers. Philips ordered a full ... are Mediapolis, which handled Philips global corporate account plus most of its European domestic appliances ...
THIS WEEK: BRIEFS
25 Jan 1996
hotline for direct bookings. Leekes ties in to show Furniture and household goods company ...
SUPPLEMENT: DRTV & Telemarketing; Growing up can be painful
25 Jan 1996 | by KEN GOFTON
of households. Success is all about attention to detail. Some of the basic lessons of creating a DRTV ...
PR EUROPE: BRUSSELS: Ine Marien picks up La Redoute
17 Jan 1996 | by JOHN-PIERRE JOYCE
of introducing La Redoute s new line of interior household goods to Belgium. The second biggest mail order firm...Ine Marien and Partners, headed by managing director Ine Marien, has been handed the task of introducing La Redoute s new line of interior household goods to Belgium. The second biggest mail order firm in the country, La Redoute has hired the agency for a three-month campaign to promote its range of furniture ...
FOCUS: EVALUATION - Realising value in a global standard/An international task force is busy working towards common standards and language for the evaluation industry worldwide. Kate Nicholas reports on the latest developments
17 Jan 1996 | by KATE NICHOLAS
it and provides a detailed profile of Web visits including age, household composition, geographic location ...
Changing Families in Changing Circumstances
01 Jan 1996 | by Dr Nick Buck & Professor Jonathan Gershuny
of inference and extrapolation to reach their conclusions. BHPS is an annual panel study of households, or more exactly, of individuals within households, and this is what gives it its unique value. Not only is it a panel study, producing data showing change within the same households year after year ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
