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Business Performance League 23 September 1996

27 Sep 1996

Appliances 14 13 Banks Hoggins Weetaflakes 12.1 - 12.1 O Shea ...

DIARY: Eager leaver Skeeles creams his critics

27 Sep 1996

with his colleague, Skeeles grabbed a set of household bills from his hand and promptly fed them ...

CAMPAIGNS: JUDGE AND JURY; Segaworld hyped for the best, but failed to deliver

27 Sep 1996 | by JACKIE ELLIOT

the Mario Brothers from prime position in the Elliot household. ...

INTEGRATED: ON THE RECORD

27 Sep 1996 | by MICHELE MARTIN

. Sounds good. What does it mean? Our strategy focuses on household essentials because market ...

INTEGRATED: MARKETING CHALLENGE; Littlewoods goes back to basics to restore pools success

27 Sep 1996 | by MEG CARTER

, Littlewoods clientele is attractive, Hillyer insists. He claims it enjoys a 30 per cent household ...

SUPPLEMENT: EUROPEAN MEDIA; The Americanisation of Europe

27 Sep 1996 | by RICHARD COOK

. The launch of MTV Europe in 1987 to more than two million households was a major success. The channel is now received by more than 51 million households. Diversification continues to be the key to US ...

SUPPLEMENT: EUROPEAN MEDIA; Digital TV’s long labour

27 Sep 1996 | by ALASDAIR REID

will not be transmitted over cable networks in the immediate future. More than 60 per cent of German households ...

THIS WEEK: Cooker brand New World is relaunched this week ...

26 Sep 1996

a very different note to most kitchen appliance advertising, using images of children dreaming...Cooker brand New World is relaunched this week with a press and poster campaign by GGT. It strikes a very different note to most kitchen appliance advertising, using images of children dreaming of their dinners to link the brand with cooking. GGT picked up the account in July this year via its work ...

THE BRITISH SHOPPER SURVEY 1996: Influence of Affluence

26 Sep 1996 | by VIRGINIA MATTHEWS

adults, which is responsible for over half the grocery shopping in British households - finds ... grade and typically enjoy a household income in excess of pounds 35,000. Their grocery bill ... to live in the north-west, East Anglia or Wales. Typical household incomes range from pounds 15 ...

MARKETING MIX: SOAP BOX; Vacuousness is a tiny price to pay for a free market

26 Sep 1996 | by LIONEL STANBROOK

but are unlikely to repeat it in the same household. Awareness of consumer rights is always highly developed ...

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