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- Mar-1997 (1)
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- PR Week UK (1)
FOCUS: DESIGN AND PRINT - Catching the eye of the market/Designers and PR people have had to overcome their natural suspicion of each other to adopt the ad agency ethos and develop an integrated approach to design and copy. Wendy Smith reports
21 Mar 1997 | by WENDY SMITH
With 1,200 stores around the UK, Boots the Chemist is the epitomy of a household name, with a vast ...
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