to remove filtersO&M unveils accessible Martell work
12 Dec 1997 | by EMMA HALL
, while fellow diners threaten him with household implements. It would be the first and last time ...
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US advertisers fight for a place in the Super Bowl spectacle - The big game has become a showcase for the year’s best ads
19 Dec 1997 | by RICHARD KATZ
Households %share No (000) 1967 CBS ...
Electrolux axes top staff
11 Dec 1997 | by AMANDA RICHARDS
Electrolux, the global appliance company, has axed a third of its marketing department following a...Electrolux, the global appliance company, has axed a third of its marketing department following a wide-ranging review designed to cut costs and improve efficiency. Ten marketing staff, who worked on the company s Electrolux, Zanussi, AEG, Tricity Bendix and Parkinson Cowan brands ...
MARKETING MIX: Life at sea makes Andy Green
11 Dec 1997 | by LISA CAMPBELL
household (or should that be houseboat) name. Until then, it s pretty much a case of goodbye sailor . ...
Brooksbank wins Standard Life task
05 Dec 1997 | by ANNA GRIFFITHS
Life is clearly not a household name and, therefore, it s important that we build and facilitate ...
Radio Rentals puts ad account to pitch again
05 Dec 1997 | by KAREN YATES
of the rentals sector, as a growing number of people now buy rather than rent household equipment ...
New UK boss for Colgate brands
04 Dec 1997 | by LISA CAMPBELL
Colgate-Palmolive has appointed a new UK marketing director to oversee its household cleaning...Colgate-Palmolive has appointed a new UK marketing director to oversee its household cleaning and personal hygiene products. Rick Lovell takes up the company s most senior UK marketing post in January, following a stint with Colgate-Palmolive in Canada. He replaces Brett Henshaw who had held ...
MARKETING MIX: A word to the wise
04 Dec 1997 | by JULIAN LEE
. Not to mention a marketing committee member of the Association of Household Distributors, which he helped set ...
Marketing Technique: Sales Promotion - Seasonal promotions/Christmas presence/Tis the season to be selling, and this year’s crop of festive promotional offerings includes some innovative ideas. Louella Miles reports
04 Dec 1997 | by LOUELLA MILES
to drive into town. The leaflets are aimed at households within a one-mile radius of tube stations ...
Zebra Media beats two shops to pounds 5.5m Electrolux account
28 Nov 1997 | by CLAIRE BEALE
director for Electrolux s major appliances who led the review, said: Zebra Media demonstrated how ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
