of household-name brands that have chosen to put direct marketing at the heart of their communications ...
charity - which is not really a household name - had no previous experience of direct marketing. Only a limited budget was available. The campaign involved a door-drop to 19,500 households in Leatherhead ...
. For the door-drop, households were ranked individually within 197 dealer territories, to optimise ... a free bottle of reformulated Holsten Pils. Some 3.1 million households were selected, using TGI ...
, the target was a minimum of 46,615 new members. Direct mail was used to target 600,000 households drawn ...
increased by 52%, moving the brand into second place, ahead of Penguin. Household penetration increased ...
be available in homes receiving the channel by cable; households that receive it via satellite ... four million UK households. ...
households - and National Readership Survey figures put the weekly number of Teletext viewers at over 18 ...
magazine, sent out to 4.6 million households. It is not a magazine in any conventional sense ...
by the broadcaster found that up to 500,000 households in the UK were unable to get Channel 5 because communal ...
individuals, households or businesses on lists are matched against existing customers. For clients ... , the master database will cover about a third of UK households. - Subscription/circulation lists ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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