07 Nov 1997
| by GORDON MACMILLAN
of the new services. Television, with a much greater
household penetration than the PC, is seen ...
16 Oct 1997
Adlight is a young dynamic company which has clearly established
itself as the market leader in retail outdoor advertising. Since the
company was formed in March 1996 Adlight has undertaken one of the most
ambitious development programmes in Outdoor advertising history,
investing over pounds 3,000,000...
16 Oct 1997
| by STEFANO HATFIELD, Editor Campaign
Silver Award
Title: Loud shirt
Client: Schweppes
Agency: BMP DDB
Creative Director: Nick Gill
Art Director: Nick Gill
Copywriter: Nick Gill
Typographer: Kevin Clarke
Illustrator: Daniel Greaves
Commendation
Title: Minah bird
Client: Schweppes
Agency: BMP DDB
Creative Director: Nick Gill...
25 Sep 1997
| by KEN GOFTON
source of lifestyle information
on every household in the UK....VNU subsidiary Claritas has launched a Lifestyle Universe
database, which it claims is the first source of lifestyle information
on every household in the UK.
It has been built on more ...
% of
households.
It says: Through a process of intelligent data fusion techniques,
Claritas has been ...