of household-name brands that have chosen to put direct marketing at the heart of their communications ...
charity - which is not really a household name - had no previous experience of direct marketing. Only a limited budget was available. The campaign involved a door-drop to 19,500 households in Leatherhead ...
. For the door-drop, households were ranked individually within 197 dealer territories, to optimise ... a free bottle of reformulated Holsten Pils. Some 3.1 million households were selected, using TGI ...
, the target was a minimum of 46,615 new members. Direct mail was used to target 600,000 households drawn ...
increased by 52%, moving the brand into second place, ahead of Penguin. Household penetration increased ...
Electrolux, the global appliance company, has axed a third of its marketing department following a...Electrolux, the global appliance company, has axed a third of its marketing department following a wide-ranging review designed to cut costs and improve efficiency. Ten marketing staff, who worked on the company s Electrolux, Zanussi, AEG, Tricity Bendix and Parkinson Cowan brands ...
UK businesses. One of two titles, Lifestyle or Extra, will be sent to households classified...Unilever is to launch a second wave of customer magazines, which promote 16 brands from its four UK businesses. One of two titles, Lifestyle or Extra, will be sent to households classified as couples or families respectively. The mailing is the first since Unilever produced seven different ...
household (or should that be houseboat) name. Until then, it s pretty much a case of goodbye sailor . ...
Colgate-Palmolive has appointed a new UK marketing director to oversee its household cleaning...Colgate-Palmolive has appointed a new UK marketing director to oversee its household cleaning and personal hygiene products. Rick Lovell takes up the company s most senior UK marketing post in January, following a stint with Colgate-Palmolive in Canada. He replaces Brett Henshaw who had held ...
. Not to mention a marketing committee member of the Association of Household Distributors, which he helped set ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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