Search results for Household Appliances

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US advertisers fight for a place in the Super Bowl spectacle - The big game has become a showcase for the year’s best ads

19 Dec 1997 | by RICHARD KATZ

Households %share No (000) 1967 CBS ...

O&M unveils accessible Martell work

12 Dec 1997 | by EMMA HALL

, while fellow diners threaten him with household implements. It would be the first and last time ...

STOP PRESS

13 Nov 1997 | by HARRIET MARSH

, Domino and DMB&B. Kenwood Appliances has appointed Adam Formela as group marketing director ... of Electrolux Domestic Appliances. The Digital Television Conference will be chaired by Paul Edwards ...

New Bisto boss to boost brands

06 Nov 1997 | by LISA CAMPBELL

a brief to boost the profile of its portfolio of household names and introduce new products....Bisto Foods has appointed Harriet Rhys Williams as its new marketing director. She has been given a brief to boost the profile of its portfolio of household names and introduce new products. Rhys Williams will be responsible for the Bisto, Paxo, Saxa and Cerebros brands and control a pounds ...

Trebor role cut in sales merger

23 Oct 1997 | by JULIAN LEE and PATRICK BARRETT

to be dissatisfied with its marketing performance and is believed to have considered bringing household brands ...

CAMPAIGN DIRECT: BRIEFS

10 Oct 1997 | by CAROLINE MARSHALL

director at Evans Hunt Scott for four years. McCann-Erickson Manchester is targeting households ... quarter of a million households in South-east England, carries response devices, including money ...

ANALYSIS: Will Bass card points sell more pints? - Pubs are now following the example of retailers by introducing their own loyalty cards. But can a bonus scheme keep drinkers loyal to their locals? Harriet Marsh reports

09 Oct 1997 | by HARRIET MARSH

that for other retail purchases, such as groceries, petrol or household bills. A pub visit typically ... one for every household. When the effectiveness of current schemes has been disputed, the question ...

MARKETING FOCUS: Unite and conquer - What’s the real story behind the marketing link-up of Unilever, Bass, Cadbury-Schweppes and Kimberly-Clark, and will it lead to the formation of other ’consortia of giants’? Amanda Richards find

18 Sep 1997 | by AMANDA RICHARDS

: They will be able to determine how many of their brands are bought by households and what the value ...

Fox’s rebranding goes to St Luke’s

12 Sep 1997 | by KAREN YATES

Fox s biscuits has signed up St Luke s and WPP Media in a bid to become a household name...Fox s biscuits has signed up St Luke s and WPP Media in a bid to become a household name throughout the UK. The agencies pitched together for the first time to beat HHCL s who led the pitch ... . Statistics show an average of five packets of biscuits are bought a week per household in the UK. However ...

Iceland launches agency rethink

29 Aug 1997 | by KAREN YATES

Ford, the retailer s former director of appliances, who moved across to become sales and marketing ...

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