to remove filtersMARKETING MIX: I’ll name that brand in one!
04 Dec 1997 | by JULIAN LEE
- and before his seven-letter surname began branding the products that turned it into a household name all ...
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US advertisers fight for a place in the Super Bowl spectacle - The big game has become a showcase for the year’s best ads
19 Dec 1997 | by RICHARD KATZ
Households %share No (000) 1967 CBS ...
Dorlands introduces Mr Energizer
21 Nov 1997 | by JOHN TYLEE
will last up to 50 per cent longer than rival products in today s power-hungry appliances ...
Grey looks to Blue Peter in new Fairy spot
21 Nov 1997 | by JOHN TYLEE
household packets by the fact that her mum uses Fairy. The girl is an avid fan of the television ...
Weather Channel to offer TV advertisers a localised service
14 Nov 1997 | by MEG CARTER
be available in homes receiving the channel by cable; households that receive it via satellite ... four million UK households. ...
MARKETING MIX: I’ll name that brand in one !
13 Nov 1997 | by LISA CAMPBELL
the sort of 1960s packaging we feature here) became a best-selling household item found in just about all...This product, launched in 1949, is named after a famous Greek warrior. The original product (in the sort of 1960s packaging we feature here) became a best-selling household item found in just about all ... brands an entire range of household products competing in a market worth pounds 141m and growing fast ...
MEDIA: Will Rajar’s tune-up work? - Recent changes to the system for measuring radio audiences have caused concern in a sector that needs a cast-iron currency to enable it to grow beyond a 5% medium, writes Amanda Lutchford
13 Nov 1997 | by AMANDA LUTCHFORD
in their area. The new method also means that diaries will be placed with individuals rather than households ...
ANALYSIS: Can F1 win it for Winfield? - A roar of red replaces Rothmans’ King Size blue as the tobacco giant switches its Formula 1 sponsorship to the Winfield brand. Danny Rogers looks at what may emerge from the pits
13 Nov 1997 | by DANNY ROGERS
for the 1996 UK General Household Survey by the Office for National Statistics revealed smoking was up ...
, with its vast household penetration, surpass the PC as the medium for the Internet?
07 Nov 1997 | by GORDON MACMILLAN
of the new services. Television, with a much greater household penetration than the PC, is seen ...
Direct Marketing: On-screen rivalry - Channel 5’s new text service is set to compete with Teletext for holiday advertisers, writes Rachel Miller
06 Nov 1997 | by RACHEL MILLER
households - and National Readership Survey figures put the weekly number of Teletext viewers at over 18 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
