to remove filtersRadio Rentals puts ad account to pitch again
05 Dec 1997 | by KAREN YATES
of the rentals sector, as a growing number of people now buy rather than rent household equipment ...
Search results for Household Appliances
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STOP PRESS
11 Dec 1997 | by ANNE-MARIE CRAWFORD
UK businesses. One of two titles, Lifestyle or Extra, will be sent to households classified...Unilever is to launch a second wave of customer magazines, which promote 16 brands from its four UK businesses. One of two titles, Lifestyle or Extra, will be sent to households classified as couples or families respectively. The mailing is the first since Unilever produced seven different ...
Marketing Technique: Sales Promotion - Seasonal promotions/Christmas presence/Tis the season to be selling, and this year’s crop of festive promotional offerings includes some innovative ideas. Louella Miles reports
04 Dec 1997 | by LOUELLA MILES
to drive into town. The leaflets are aimed at households within a one-mile radius of tube stations ...
HOTLINE
31 Oct 1997 | by STEFANO HATFIELD
the advertising search was for a small project . Sunbeam, the US-based electric appliance manufacturer ...
REVIEW: Marketing and advertising news in the week’s press ..
03 Oct 1997 | by MAIRI CLARK
and above a household s usual quarterly bill. Dalglish is seen calling members of a football crowd one ...
Tesco boosts bosses
25 Sep 1997 | by LISA CAMPBELL
charge of dry groceries and household products. They replace Colin Smith, who is moving over to become ...
MARKETING TECHNIQUE: In Practice - Wired for a sound investment
25 Sep 1997 | by CARRIE ROSE
. At that time, the fax machine was the fastest-growing domestic appliance in terms of market penetration, so ...
FASHION REPORT: New members of the fashion club - TV stations, premium beers and even road-digger brands are jumping on the fashion merchandising bandwagon, Nicole Dickenson reports
19 Sep 1997 | by NICOLE DICKENSON
Unlike the JCB road digger, JCB jeans are not yet a household name. JCB clothing has been around ... behind it is very Gap, she says. Gap Inc has no plans to extend into household goods, confectionery ...
MARKETING FOCUS: Unite and conquer - What’s the real story behind the marketing link-up of Unilever, Bass, Cadbury-Schweppes and Kimberly-Clark, and will it lead to the formation of other ’consortia of giants’? Amanda Richards find
18 Sep 1997 | by AMANDA RICHARDS
: They will be able to determine how many of their brands are bought by households and what the value ...
Iceland launches agency rethink
29 Aug 1997 | by KAREN YATES
Ford, the retailer s former director of appliances, who moved across to become sales and marketing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
