Editorial: Direct Appeal
18 Dec 1997 | by JEREMY BULLMORE
of household-name brands that have chosen to put direct marketing at the heart of their communications ...
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US advertisers fight for a place in the Super Bowl spectacle - The big game has become a showcase for the year’s best ads
19 Dec 1997 | by RICHARD KATZ
Households %share No (000) 1967 CBS ...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - FUNDRAISING
18 Dec 1997
charity - which is not really a household name - had no previous experience of direct marketing. Only a limited budget was available. The campaign involved a door-drop to 19,500 households in Leatherhead ...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - DOOR-TO-DOOR
18 Dec 1997
. For the door-drop, households were ranked individually within 197 dealer territories, to optimise ... a free bottle of reformulated Holsten Pils. Some 3.1 million households were selected, using TGI ...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - PUBLISHING
18 Dec 1997
, the target was a minimum of 46,615 new members. Direct mail was used to target 600,000 households drawn ...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - FMCG
18 Dec 1997
increased by 52%, moving the brand into second place, ahead of Penguin. Household penetration increased ...
O&M unveils accessible Martell work
12 Dec 1997 | by EMMA HALL
, while fellow diners threaten him with household implements. It would be the first and last time ...
Electrolux axes top staff
11 Dec 1997 | by AMANDA RICHARDS
Electrolux, the global appliance company, has axed a third of its marketing department following a...Electrolux, the global appliance company, has axed a third of its marketing department following a wide-ranging review designed to cut costs and improve efficiency. Ten marketing staff, who worked on the company s Electrolux, Zanussi, AEG, Tricity Bendix and Parkinson Cowan brands ...
STOP PRESS
11 Dec 1997 | by ANNE-MARIE CRAWFORD
UK businesses. One of two titles, Lifestyle or Extra, will be sent to households classified...Unilever is to launch a second wave of customer magazines, which promote 16 brands from its four UK businesses. One of two titles, Lifestyle or Extra, will be sent to households classified as couples or families respectively. The mailing is the first since Unilever produced seven different ...
MARKETING MIX: Life at sea makes Andy Green
11 Dec 1997 | by LISA CAMPBELL
household (or should that be houseboat) name. Until then, it s pretty much a case of goodbye sailor . ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
