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CAMPAIGN INTERNATIONAL: MEDIUM OF THE MONTH - The US TV Bible knows what its readers want. By Michael Burgi

Guide s reader s median age is 39.3, with a median household income of dollars 36,701. About 70 per ...

MARKETING TECHNIQUE: State of the Art - Every household is covered

source of lifestyle information on every household in the UK....VNU subsidiary Claritas has launched a Lifestyle Universe database, which it claims is the first source of lifestyle information on every household in the UK. It has been built on more ... % of households. It says: Through a process of intelligent data fusion techniques, Claritas has been ...

Tesco boosts bosses

charge of dry groceries and household products. They replace Colin Smith, who is moving over to become ...

MARKETING TECHNIQUE: In Practice - Wired for a sound investment

. At that time, the fax machine was the fastest-growing domestic appliance in terms of market penetration, so ...

MEDIA: ’Teletubbies’ are waking up to the reality of 90s’ TV

. Hayward warned the teletubbies that everything has changed in Britain, from household patterns - if we know what a household is any more - to working patterns. His thesis is that we are moving away from a ...

MARKETING TECHNIQUE: Choosing & using - Finding the right doormat/Hitting home is key to really effective direct marketing, but too many mailing lists are outdated or misused. Robin Cobb looks at how proper list profiling can help

individuals, households or businesses on lists are matched against existing customers. For clients ... , the master database will cover about a third of UK households. - Subscription/circulation lists ...

MARKET RESEARCH: HAVE CLIPBOARD WILL TRAVEL - International research has to take the local view as brands go global, reports Ali Qassim

s investigations into the household cleaning habits of consumers across Europe. The logical conclusion...The Brits do it on carpets, the Scandinavians on natural pine surfaces, Mediterranean people prefer hard tiles and the Germans insist on total hygiene. These were the results of Lever Europe s investigations into the household cleaning habits of consumers across Europe. The logical conclusion ...

FASHION REPORT: New members of the fashion club - TV stations, premium beers and even road-digger brands are jumping on the fashion merchandising bandwagon, Nicole Dickenson reports

Unlike the JCB road digger, JCB jeans are not yet a household name. JCB clothing has been around ... behind it is very Gap, she says. Gap Inc has no plans to extend into household goods, confectionery ...

ADVERTISING & PROMOTION: Claritas first

source of comprehensive lifestyle information on every household in Britain....Database specialist Claritas is to launch Lifestyle Universe, which it claims is the first ever source of comprehensive lifestyle information on every household in Britain. ...

A&L ties up with mail order firm

Alliance s largest mail order firms, which will see a range of its financial products advertised in its catalogues. The deal was put together after Grattan asked City Financial Marketing to draw up a short list of financial services companies with a strong household name to be potential ...

 

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