MARKETING TECHNIQUE: State of the Art - Every household is covered
25 Sep 1997 | by KEN GOFTON
source of lifestyle information on every household in the UK....VNU subsidiary Claritas has launched a Lifestyle Universe database, which it claims is the first source of lifestyle information on every household in the UK. It has been built on more ... % of households. It says: Through a process of intelligent data fusion techniques, Claritas has been ...



