Search results for Household Appliances

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CAMPAIGN DIRECT: Agencies help utilities make the most of a lucrative market - Since deregulation, utility services have had to fight harder to secure customer share. Ken Gofton reports

households to promote London Electricity s Premier service: Buy your gas from the same place as you buy ...

MEDIA: The decor decade - Home interest titles have multiplied in recent years, whether as standalone, TV spin-offs or contract titles Andy Fry reports.

with stylish modern appliances like Smeg and Whirlpool. The result, he says, is an upmarket title ...

AGENDA: Still best after 25 years? - Carlsberg has a quarter-century pedigree and probably the most widely recognised tagline in the world. But can that stand up to a world of premium lagers?

is such a powerful household name that all big advertising should simply have Carlsberg on it ...

Going green: Corporates are bowing to public opinion and greening up their acts

The days are gone when a household product could be successfully launched or its market share...The days are gone when a household product could be successfully launched or its market share increased through clever advertising or an aggressive pricing strategy alone. These days, given ... European Appliance Group said at the seminar that Hoover was the first domestic appliance manufacturer ...

FOR THE RECORD

issue has been distributed to 250,000 households. Carolyn McCall, the commercial director ...

ANALYSIS: Public Awareness - Repairing the UK stake in the world meat market. The lifting of the European ban on British beef is a victory for the Meat and Livestock Commission, but the hard work of persuading consumers to buy meat again is yet to come

and livestock industry an estimated pounds 520 million. A survey last month indicated UK household consumption ...

THE BOARDROOM PLAYERS - NIGEL CLARE - One of eight category leaders reporting to Heinz group chief executive Bill Johnson, Nigel Clare is looking for the ketchup equivalent of ’Beanz Meanz Heinz’

these household staples to consumers across Europe. Advertising, he says, is fundamental to the business ...

BT pulls Highway ads as service struggles

that the aim was to have the product in every UK household within five years. This promise now looks ...

MARKET RESEARCH: New Britain new consumers - Gill Upton reports on a new social classification system that may replace the outmoded ABC1 model

classifications today, such as working women and single households. More traditional socio ...

TELEMARKETING: Cracking the codes - Use an 0800 number and consumers will expect top service. Kate Barry looks at recent research on special-rate numbers

insurance quotes during the day. They live in dual-income households, or are in family life stages where ...

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