households to promote London Electricity s Premier service: Buy your gas from the same place as you buy ...
with stylish modern appliances like Smeg and Whirlpool. The result, he says, is an upmarket title ...
is such a powerful household name that all big advertising should simply have Carlsberg on it ...
The days are gone when a household product could be successfully launched or its market share...The days are gone when a household product could be successfully launched or its market share increased through clever advertising or an aggressive pricing strategy alone. These days, given ... European Appliance Group said at the seminar that Hoover was the first domestic appliance manufacturer ...
issue has been distributed to 250,000 households. Carolyn McCall, the commercial director ...
these household staples to consumers across Europe. Advertising, he says, is fundamental to the business ...
that the aim was to have the product in every UK household within five years. This promise now looks ...
classifications today, such as working women and single households. More traditional socio ...
Thubron and Anthony Mingella are recent contributors. The typical Conde Nast household spends pounds ... . In terms of tactical media, Teletext is key because it is immediate, cheap to set up, has high household ...
. This bizarre scenario was played out in two Leeds households last month as part of an exercise which shows ... of British households living as couples has fallen from 75% in 1961 to 58% today, while the proportion of single-person households has risen from 10% to 25%. These changing structures demand new research ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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